Wellness Real Estate Sector Valued at Ksh78.9 Trillion Globally as Kenya Embraces Community-Focused Living
The wellness real estate sector is now estimated to be valued at Ksh78.9 trillion (US$548 billion)** globally and projected to reach over **Ksh129 trillion ($1 trillion) by 2029, according to the latest Global Wellness Communities and Real Estate (GWI 2026) report.
Wellness real estate is taking root not only globally but also in Kenya, with developers designing and operating residential and commercial properties proactively built to support the holistic physical, mental, and social health of their occupants.
The Connection Crisis
The report highlights a growing social isolation crisis:
| Statistic | Detail |
|---|---|
| Social media usage | Kenyans spend more hours on social media than any other nation, with 20% averaging over six hours a day |
| Loneliness | 26% of Kenyan employees experienced loneliness “a lot” |
| Friendship impact | People with access to social infrastructure are three times more likely to say they have close friends (32% vs 9%) |
The report identifies design and intentional programming as essential tools for creating human connection.
Kenya’s Response: Enaki Town
Globally, the response is becoming an industry, one that Kenyan developers are now picking on. HassConsult, the developers of Enaki Town, which was conceived as a holistic lifestyle community based on the need for greener, more sociable, resort-style living in the city, have now introduced Elevate by Hass.
This experience hub is a year-round fitness, wellness, children’s, entertainment, work, gastronomy, and community platform.
At Enaki Town:
- A purpose-built movement studio was designed for permanent fitness and wellness programming, delivered by specialist operator Yves Preissler
- Artcaffé operates a marketplace conceived as a social hub, now hosting high teas, kids’ baking competitions, and cultural festivals
Commercial Success
The impact is evident with Enaki’s 440 apartments recording 92 per cent occupancy, and several fully occupied unit types having waitlists.
“The traditional measures of residential value – location, size, specification – are no longer the full picture. When residents genuinely belong to where they live, it shows up commercially,” said Farhana Hassanali, Co-CEO and Development Director at HassConsult.
Phase Two: Enaki Forestside
Buoyed by the success and demand of Enaki’s model – researching markets, developing and designing communities, pricing, marketing and selling homes, then remaining to manage them – the firm has broken ground on the second phase of residences.
Enaki Forestside is centered around a 23,000 sq ft private forest, alongside new fitness, social, work, and wellness spaces. The phase has so far sold 50 per cent of its homes within its first four months of launching.
A Vision for the Future
“The design brief of the future has to include human connection as an outcome. What draws people out of their homes and keeps them coming back cannot be left to chance. It must be designed, programmed and sustained,” said Sakina Hassanali, Co-CEO and Creative Director at HassConsult.
The performance of Enaki Town provides an early signal that Kenya, already a global frontrunner in the digital behaviours driving social isolation, could also emerge as a leading market for the social connection sector.
This article was updated on August 27, 2026, with details from the Global Wellness Communities and Real Estate report and HassConsult’s developments.