Old Mutual has extended its nationwide Financial Wellness Drive to Mombasa, bringing practical financial education, expert advisory services, and customized financial solutions to individuals, entrepreneurs, and businesses across Kenya’s Coast region.
The Mombasa activation follows successful engagements in Thika and Nakuru as the financial services firm continues its mission of empowering Kenyans with the knowledge and tools needed to improve their financial wellbeing amid the country’s challenging economic environment.
Supporting Households and SMEs
The week-long programme is designed to help households, small businesses, and entrepreneurs make informed financial decisions by providing access to:
- Financial literacy sessions
- One-on-one financial advisory services
- Savings and investment solutions
- Risk protection products
- Wealth management guidance
Old Mutual says the initiative is intended to address the growing need for practical financial education as many Kenyans grapple with the rising cost of living, debt obligations, and uncertain income streams.
‘Built to Last’ Customer Forum
A major highlight of the Mombasa activation is the customer forum themed “Built to Last: A Conversation on Enduring Prosperity.”
The forum will bring together customers, business leaders, and financial experts to discuss strategies for sustainable wealth creation, long-term financial planning, and building financial resilience.
Throughout the week, Old Mutual teams will also conduct market activations, customer visits, and stakeholder engagements across Mombasa to reach more individuals and businesses.
Showcasing Digital Financial Innovation
In addition to the Financial Wellness Drive, Old Mutual participated in the Bancassurance Association of Kenya (BAK) Conference, where the company’s Managing Director for the Digital Business Unit, Dr. Isaac Nzyoka, showcased Thrive Connect.
The digital platform demonstrates how technology can expand financial inclusion by making financial services more accessible while empowering customers to make better financial decisions through innovative digital solutions.
Inspired by Financial Wellness Research
The initiative is informed by findings from the Old Mutual Financial Wellness Monitor, which reveals that although many Kenyans remain optimistic about their financial future, they continue to face significant economic challenges.
According to the findings, rising living costs, increasing debt burdens, and irregular income remain among the biggest obstacles preventing households and businesses from achieving financial stability.
Old Mutual says the Financial Wellness Drive translates these insights into practical action by delivering financial education directly to communities while offering personalized financial guidance tailored to individual needs.
Nationwide Commitment Continues
Following the Mombasa activation, Old Mutual plans to continue rolling out the Financial Wellness Drive across other parts of the country as part of its broader commitment to promoting financial inclusion, resilience, and long-term financial security.
The company says the campaign reinforces its goal of helping more Kenyans build lasting financial wellness through informed decision-making, responsible financial planning, and access to suitable financial solutions.