Old Mutual General Insurance Kenya (OMGIK) is doubling down on its intermediary strategy by strengthening its agent and agency network to expand insurance penetration across the country, even as digital platforms continue transforming the way customers access financial services.
The insurer says trusted intermediaries remain essential in helping Kenyans navigate increasingly complex insurance decisions, particularly in health, medical, SME and general insurance products where customers often seek professional guidance before making commitments.
Agents Remain Critical to Insurance Growth
Speaking during a ceremony honouring the company’s top-performing agents and agency partners, Old Mutual General Insurance Kenya Managing Director Japheth Ogalloh emphasized that agents remain at the heart of the company’s growth ambitions.
According to Ogalloh, insurance remains a relationship-driven business built on trust and professional advice.
“Insurance remains a trust business. Customers need advice, guidance and reassurance, especially when making decisions about health, business and family protection. Our agents and agency partners play that critical role every day, helping customers understand their risks and choose solutions that protect what matters,” Mr Ogalloh said.
He noted that while digital channels have improved accessibility and convenience, many customers still value face-to-face engagement when selecting insurance products that directly impact their families, businesses and long-term financial security.
Financial Advisors Must Evolve
Old Mutual Group CEO Arthur Oginga said changing customer expectations require financial advisors to move beyond traditional product sales and adopt a more comprehensive advisory approach.
According to Oginga, customers increasingly view Old Mutual as a one-stop financial solutions provider capable of addressing multiple needs.
“Customer needs are changing, and we are working to ensure our advisers are prepared for that change. Customers increasingly see Old Mutual as one Group that can help them meet different financial needs, from insurance and investment to savings and other financial solutions.”
“That means the role of the advisor must also evolve from selling a single product to understanding the customer’s broader needs and helping them plan for their financial ambitions,” he added.
The shift reflects broader trends within the financial services industry, where clients are demanding integrated financial planning and personalized advice.
Digital Tools Supporting Agents
Over the past year, Old Mutual General Insurance Kenya has invested heavily in strengthening its intermediary ecosystem through innovative support initiatives.
Among the key interventions is the launch of Anchor 360, an agent support platform designed to improve engagement, enhance performance management and increase productivity among agents.
The insurer has also partnered with Agencify to equip independent agents with digital capabilities aimed at streamlining operations.
The partnership enables agents to:
- Manage customer relationships more effectively.
- Improve operational efficiency.
- Track performance in real time.
- Increase sales productivity.
- Enhance customer service delivery.
The initiatives demonstrate that digital transformation and human interaction can complement rather than replace each other.
Outstanding Agents Recognised
The insurer celebrated exceptional performers during the 2025 Old Mutual General Insurance Kenya Agents Awards Breakfast.
The awards recognized intermediaries who excelled in:
- New business acquisition.
- Customer retention.
- Portfolio diversification.
- Underwriting discipline.
- Sustainable business growth.
The company’s top two overall agents generated a combined KES 214 million in Gross Written Premium during 2025, highlighting the continued importance of agency distribution in driving insurance access across Kenya.
Top Agents Lead the Way
Rone Insurance Agency emerged as the Overall Best Agent at Bishop Branch after generating an impressive KES 139 million in Gross Written Premium.
Meanwhile, Margaret Wangui Njuguna was recognised as the Overall Best Agent at Kimathi Branch after delivering KES 75 million in Gross Written Premium.
Their achievements underscore the vital contribution of insurance intermediaries in expanding financial protection to more Kenyans.
Excellence Beyond Sales
The awards also celebrated excellence in sustainable business practices.
Beatrice Wanjiku Kariuki received multiple recognitions for her exceptional performance in:
- General insurance business production.
- Portfolio diversification.
- Customer retention.
Her latest accolades build on an already distinguished career.
She has previously been named the Association of Kenya Insurers Agent of the Year and holds the distinction of being a three-time Kimathi Branch Agent of the Month.
Rewarding Consistency and Growth
In recognition of outstanding dedication and performance, Old Mutual rewarded top-performing intermediaries with local, regional and international incentive trips.
The rewards targeted agents who consistently exceeded business targets while demonstrating sustained growth and professionalism.
The incentives form part of the company’s broader strategy to motivate intermediaries and strengthen its nationwide distribution network.
Expanding Insurance Access
Despite rapid advances in digital technology, Old Mutual General Insurance Kenya believes trusted advisors remain indispensable in closing Kenya’s insurance gap.
As customer expectations evolve, the insurer is betting on a hybrid approach that combines technology with personalized financial guidance.
By investing in agent capabilities, digital tools and professional development, the company aims to deepen insurance uptake and help more Kenyans access solutions that protect their health, businesses and financial futures.